Dumb Buyer Syndrome or "DBS", as I coined next to my employees, is a hitch I have encountered several present time in my abundant geezerhood as a commercial proprietor selling to separate firm owners. You can spot them easily, they judge they are the analyst treater who feels happening is single achieved when the price tag is slashed. Any knowing concern possessor cost his or her briny knows that selecting the correct supplier is little expensive and more than substantial than selecting a merchandiser solely on the rate.

If you were to conduct a Total Cost Analysis (the disbursement of mistreatment the commodity and/or employ over and done with it's projected existence duration or length of your relation) you will discovery in record cases the cheapest buy will in all likelihood be the utmost high-ticket. For example;

Car A is priced at $12,000 and Car B is priced at $18,000. Car A depreciates quicker and in 4 geezerhood it's marketing merit is $6,000 and Car B in 4 old age is quantitative at $12,000. The costs essential to say Car A finished the 4 geezerhood is $2,000 and Car B is $600. Therefore after 4 time of life Car A expenditure you $14,000 less buying in at $6,000 = $8,000 and Car B after 4 years amount you $5,400 after business in at $12,000.

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What this uncomplicated archetype demonstrates is that Car B is the improved valued car. It is cheaper concluded the life span of ownership and you will in all likelihood relish a better element and safer journey than Car A.

So when a possible client requests to discuss on cost and not negotiate on value, in another words associate apples to apples, I beckon these buyers my DBS clients. In other words, I mark the cost up highly developed than what I get rid of to remaining regulars to let them consistency significant when they skillfully get my charge lint to what is on average highly developed than my smarter regulars.

Don't be a Dumb Buyer!

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